Senior Strategist

New York, United States | Full-time | COVID-19 remote


When we say Senior Strategist, we mean someone who is experienced enough to be the day to day leadership, with senior support on a client or a few clients. You will be the key knowledge holder and strategic lead, earning client and creative trust, and leading a piece of business towards measurable results in collaboration with your counterparts, a significant responsibility you’ll be entrusted with in partnership with your manager. It’s your job to look back each year and show clearly how you and your team helped better our clients business and brand and delivered superior creative work and solutions that pushed the capabilities of our agency.

The Senior Strategist has an entrepreneurial spirit that is collaborative and innovative. You will spearhead our work and inspire teams, in partnership with our entire strategy team, across a variety of great brands.

What you do...

  • Inspire and direct clients and creative teams by providing clear briefs that include a specific business problem and a clear chain of information that focuses our teams towards a solution/direction. This includes relevant cultural and consumer insights based on primary or secondary data, emerging platform trends and best practices
  • Champion and sell strategic campaigns and creative ideas to clients
  • Lead development of social and digital strategies from briefing to final reporting
  • Collaborate with the lead account and creative teams to deliver smart, differentiated, strategically grounded and impactful ideas to clients
  • Maintain awareness of the latest emerging tech, cultural and digital trends, as well as looking for opportunities to innovate on behalf of our clients and our agency

You should be proficient at:

  • Creating clear and concise creative briefs
  • Conducting primary or secondary research, including analyzing client data, providing a gap analysis and designing research or suggesting a methodology to solve the gap
    • Crafting screeners and designing discussion guides
    • Craft positioning statements and other brand stimuli
    • Delivering reports to clients with relevant insights
  • Presenting to clients
    • Working with the collective team to craft and deliver logical and dynamic presentations
  • Working with account teams and clients to identify growth opportunities
  • Providing ongoing guidance and mentorship to support the team’s growth and performance
  • Training your direct reports to complete all the tasks above
  • Customer experience planning, customer journey mapping, and segmentation
  • Using listening & reporting tools like Crimson Hexagon, Synthesio, and Sysmos

What you need...

  • 7+ years of digital marketing experience - - agency or brand-side
  • Confidence in your skills, the humility to listen to feedback about your work and your growth
  • Experience leading client relationships in partnership with the account team
  • A proven track record for creating and implementing integrated digital marketing strategies
  • A solid grounding in research and behavioral analysis including both primary/secondary and qualitative/quantitative research methodologies
  • The ability to translate customer data into actionable insights to inform the creative strategy
  • Professional and enthusiastic communication and collaboration with team and clients


Barbarian is an equal opportunity employer (EOE). We strongly support diversity in the workforce.