New York, United States | Full-time | COVID-19 remote


Purpose of role

As a member of the Barbarian Creative department you will influence changes in consumer behaviour through ideas, creativity and the use of interactive media. You will make a difference to digital communications, marketing, advertising and inspire the best global brands.

You will work with Designers to create innovative concepts and develop an idea through to final copy stage. You will understand the client’s tone-of-voice and to write compelling, on-brand copy.

Contributing to Barbarian’s Creative values: Innovation, Service, Craft and Thought; you will be excited about being part of our success. You will thrive when faced with new challenges and will constantly strive to improve the way things are done for our clients.

Deliverables (criteria by which success can be measured)

  • Deliver and inspire award-winning work from both yourself and others who work with you, influencing where appropriate a dramatic change through ideas, creativity and the use of interactive media.

  • Consistently deliver high quality work on time.

  • High level internal and external client satisfaction.

  • High level of accuracy and attention to detail.

  • Learn new skills and stay abreast of technical and digital design developments and successfully apply

    these to work practices to help improve processes and procedures.

    Key technical competencies

    Creative briefs

    Listens to and responds to a brief, understanding where/if there are gaps. Knows what questions to ask during briefing session in order to act upon it; understands how to respond to a brief.

    Idea generation

    Plays an active role in brainstorming or idea generation with senior members of Creative team to conceptualise world-class, innovative ideas that deliver successful solutions. Communicates ideas and thoughts clearly.

    Copywriting craft skills

    Writes compelling, beautifully constructed copy for a variety of clients and audiences. Able to respond positively to feedback from client and re-draft copy (while retaining its impact) to meet their comments. Demonstrates competent grammar and spelling skills, with minimal amends from proofreading.

    Content organisation and planning

Able to digest content provided by client, Client Services, other agencies, or from own research and understand how it should be broken down to meet a brief and how best to organise it.

Scriptwriting and storyboarding

Able to write scripts for film, animation or moving image content or concepts, and work with designers to produce clear storyboards that communicate an idea. Able to craft voiceover scripts that are fluid, natural.

Style guide creation and adherence

Able to interpret and follow brand and tone of voice guidelines. If none exist, able to request right information from team in order to receive guidance on tone of voice. Also able to guide both team and client on tone of voice if feedback received directly contradicts guidelines.

Barbarian Creative Competencies


Displays an enthusiasm for creating pioneering ideas and is excited by the challenge of moving in new (and potentially more difficult) creative directions. Able to understand the value of analysing what has worked in the past and applies these learnings to future thinking.


Able to balance specific client demands with project realities and can reliably close the loop on all open issues in a timely manner. Has a strong sense of personal responsibility for their work and that of their teammates and will proactively provide assistance (no matter the situation) to ensure delivery of highest quality work within required timeframes.


Possesses a strong bias to action and is able to consistently deliver high quality work within required timeframes. Goes the extra mile to ensure deliverables meet the highest standards and strives for creative perfection. Is positive, upbeat and committed to their working life and makes a positive contribution to team morale.


Has the ability to think issues through before acting and knows when to escalate. Possesses strong listening skills and asks open-ended questions to ensure full understanding. Able to present information effectively via multiple channels and is at ease presenting ideas or solutions in team meetings or the occasional larger group setting.

Qualifications and experience

  • Proven experience in copywriting and concepting is required.

  • Experience working in a creative/digital agency environment is advantageous.

  • Good understanding and experience of digital media

  • Experience in advertising, journalism or web editing is valuable.

  • A degree, or similar, in English Language, Advertising Communication or other writing-related course