Senior Strategist

New York, United States | Full-time | COVID-19 remote


When we say senior strategist, we mean someone who is experienced enough to be the day to day leadership on one or multiple clients with some senior support as needed. You will be the key knowledge holder and strategic lead, earning client and creative trust, and leading a piece of business towards measurable results in collaboration with your counterparts. A significant responsibility, you’ll be entrusted with leading and growing a key client relationship in partnership with your manager and account team. It’s your job to look back each year and show clearly how you and your team helped better our client’s business and brand and delivered superior creative work and solutions that pushed the capabilities of our agency. 

The Senior Strategist has an entrepreneurial spirit that is collaborative and innovative. You will spearhead our work and inspire teams, in partnership with our entire strategy team, across a variety of great brands.

What you do...

  • Inspire and direct clients and creative teams by providing clear briefs that include a specific business problem and a clear chain of information that focuses our teams towards a solution/direction. This includes relevant cultural and consumer insights based on primary or secondary data, emerging platform trends, and best practices.
  • Champion and sell strategic campaigns and creative ideas to clients
  • Lead development of social and digital strategies from briefing to final reporting
  • Collaborate with the lead account and creative teams to deliver smart, differentiated, strategically grounded, and impactful ideas to clients
  • Maintain awareness of the latest emerging tech, cultural and digital trends, as well as looking for opportunities to innovate on behalf of our clients and our agency. 

You should be proficient at: 

  • Creating clear and concise creative briefs on projects ranging from campaigns to social content to customer experiences. 
  • Conducting primary or secondary research, including analyzing client data, providing gap analysis, and designing research or suggesting a methodology to solve the gap
    • Crafting screeners and designing discussion guides
    • Craft positioning statements and other brand stimuli
    • Delivering reports to clients with relevant insights
  • Presenting to clients
    • Working with the collective team to craft and deliver logical and dynamic presentations
  • Work with account teams and clients to identify growth opportunities
  • Partner with Social Growth Manager to ensure strategies are rooted in consumer social behaviour, attitudes, and trends. 
  • Provide ongoing guidance and mentorship to support the team’s growth and performance
  • Depending on experience, being proficient in training your direct reports to complete all the tasks above. 
  • Experience with customer experience planning, customer journey mapping, and segmentation
  • Experience with research tools such as MRI, Simmons, GWI or others


What you need...

  • 7+ years of digital marketing experience - - agency or brand-side with a variety ranging from site to social to campaign work, and some competency in understanding digital infrastructure and overall performance, organic and paid media. 
  • Confidence in your skills, the humility to listen to feedback about your work, and your growth. 
  • Experience leading client relationships in partnership with the account team
  • A proven track record for creating and implementing integrated digital marketing strategies
  • A solid grounding in research and behavioral analysis including both primary/secondary and qualitative/quantitative research methodologies
  • The ability to translate customer data into actionable insights to inform the creative strategy
  • Professional and enthusiastic communication and collaboration with team and clients
  • Committed to Antiracism and Equitable Representation. Whether it comes to sourcing a diverse pool of content creators, educating our clients on opportunities for new social initiatives, or even brainstorming with our creative team, making work that uplifts communities that are traditionally underrepresented in media (particularly BIPOC, trans and nonbinary, and disabled folx), and making sure we are investing in those communities through who we hire as vendors and content creators, should be a top priority. You should be committed to going the extra mile to making sure that work speaking to the experiences of these communities is accurate, well-researched, and peer-reviewed. 
  • Ability to work remotely 

Barbarian is an equal opportunity employer (EOE). We strongly support diversity in the workforce.