Social Growth Manager

New York, United States | Full-time | COVID-19 remote

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The Social Growth Manager is responsible for identifying strategic growth opportunities across social platforms, partnerships, and audiences and managing the execution of related programs. This client-facing role marries a social creative strategy practice with the more tactical elements of influencer marketing, community management, and growth marketing.

 Responsibilities

  • Curate influencer marketing program at Barbarian, including end-to-end campaign management—from sourcing talent and managing relationships to creating briefs and amending contracts to reporting on impact 
  • Act as a brand steward, managing and assisting with daily community management functions, and set the tone for the brand’s identity while a Community Manager executes it
  • Collaborate with a team of writers, designers, strategists, and account leads to align on product priorities and content calendar needs—to ensure brand consistency along the way
  • Support the brand’s existing social channels and help set up processes for new ones, from creating engagement strategy, crisis response matrices and processes, and social rollout plans for global initiatives, to defining criteria for selecting content creators and influencer talent, to innovating approach to content strategy based on reporting data.
  • Track and communicate social activity, partnership management, etc. in weekly meetings; drive presentations/check-ins with company leadership
  • Proactively brainstorm creative marketing ideas and ways to capitalize on untapped channels.
  • Translate customer data, transaction history, and user behavior insights into tactical and strategic recommendations to move the business forward.
  • Select, negotiate contracts, and partner with digital agencies and vendors to support business needs  

Requirements

  • 4+ years' experience as a social media manager for a major brand(s) that's well respected in the social space
  • 1-3 years paid social experience (particularly Facebook/Instagram, Pinterest, and TikTok)
  • Comfortable communicating directly with clients 
  • A team player with no ego who is eager to learn and become the best growth marketer you can be
  • Always-on mentality
  • Sound judgment and experience creating content without starting a Twitterstorm 
  • You have a deep understanding of internet culture and how virality happens
  • You not only understand how to follow brand guidelines but can help drive the appropriate tone and strategy
  • Knowledge of social media management tools (Social Studio, Hootsuite, Percolate, etc.) 
  • Proven ability to develop and deliver on influencer and social media strategy
  • Experience in non-endorsement deals, as well as multifaceted talent engagements a plus
  • Tapped into the pulse of technology, culture, and media—you are in-the-know on all trends. You use all of the above traits to amplify your knowledge in this space and find interesting ways to bring it to clients.
  • Committed to Antiracism and Equitable Representation on Social. Whether it comes to sourcing a diverse pool of content creators, educating our clients on opportunities for new social initiatives, or even brainstorming with our creative team, making work that uplifts communities that are traditionally underrepresented in media (particularly BIPOC, trans and nonbinary, and disabled folx), and making sure we are investing in those communities through who we hire as vendors and content creators, should be a top priority. You should be committed to going the extra mile to making sure that work speaking to the experiences of these communities are accurate, well-researched, and peer-reviewed. 
  • Strong knowledge base and experience with social, content, event, and brand PR activations and measurement
  • Ability to work remotely 

 

Barbarian is an EOE (Equal Opportunity Employer). We strongly support diversity in the workforce.