New York Full-time

Barbarian is looking for Strategist to join a data-driven team that is fearlessly innovative and has a passion for creating non-traditional ways for brands to communicate with people.

The Strategist has an entrepreneurial spirit that is collaborative and innovative. They will spearhead our work and inspire teams on one of the agencies largest and growing accounts

Responsible for leading the strategic development of marketing programs across digital platforms, their deep understanding of the digital and social space paired with insights and/or trends will inform strategic development for fully integrated approaches.

What you do...

  • Inspire creative teams by providing cultural and consumer insights based on data, digital behavior, social listening, emerging platform trends and best practices
  • Champion and sell strategic campaigns and creative ideas to clients
  • Lead development of social and digital strategies from briefing to final reporting, leveraging client inputs, social media monitoring, competitive analysis, and secondary research
  • Collaborate with account and creative teams to deliver smart, differentiated, strategically grounded and impactful ideas to clients
  • Maintain awareness of the latest emerging tech and digital trends, as well as looking for opportunities to innovate and develop completely new techniques
  • Craft positioning statements, refine unique perspectives, and evolve client presentations
  • Work with account team to identify growth opportunities with clients

What you need...

  • 4+ years of digital marketing experience - - agency or brand-side
  • Experience being client facing in partnership with the account team
  • Experience creating and implementing integrated digital marketing strategies
  • Experience with customer experience planning, customer journey mapping and segmentation
  • Solid grounding in research and behavioral analysis including both primary/secondary and qualitative/quantitative research methodologies
  • The ability to translate customer data into actionable insights to inform the creative strategy
  • Experience with listening & reporting tools like Crimson Hexagon, Synthesio and Sysmos
  • Professional and enthusiastic communication and collaboration with team and clients

Barbarian is an equal opportunity employer (EOE). We strongly support diversity in the workforce.